Analysis of media asset management system and its development (A) – audio, radio, television, media
hi joiney
On: Shenzhen Radio, Film TV Group Chen XiaoyingTV station As a production unit, its main products for audio and video programs, also includes the associated presentation, such as press releases, commentary, film scripts. Video and audio programs and material with high value as assets, even more than equipment and other tangible fixed assets, which a lot of information unique and very precious. How to save and use these valuable media assets, the important work for many television stations.
 1 media asset management background With Radio and TV Development of the industry, program increased significantly in the traditional media to tape programs for the preservation, usage is facing many problems:
(1) limited life because the tape past the tape stored in a large number of valuable video and audio data need to rescue.
(2) the coexistence of a variety of media formats, often lead to lower quality format conversion, inefficient, Taiwan in material, programs and units using the exchange program between the adverse effects.
(3) IT Rapid technological development, traditional tape storage, transmission can not adapt to an interactive video-on-demand requirements.
As technology advances, on the one hand to complete the process of digital TV, on the other hand, the popularization of network technology, media information for the television set up to establish management systems to provide the soil.
Media asset management MAM (Media AssetsManagement) is all types of video data, audio, data, text, graphics and other digital storage media information, catalog management, search queries, NLE Material transcoding, data dissemination, as well as equipment and fixed assets such as a comprehensive management system. The purpose of the establishment of MAM is to build a perfect system, preserve and manage these valuable information, and make the greatest use to create good economic and social benefits. A good media-owned assets management system, television and other media can provide various functions:
Information exchange platform video and audio data storage network programming Make Process centralized, unified resource management, retrieval obtain the ability to provide inter-agency to speed up the production cycle
multi-value, as pay TV, video on demand, IPTV Provide a platform.2 Media Management System Overview of informationSome people think: is the media capital management MAM ERP Â In the media business in the personalized management of a typical application. ERP (Enterprise ResourcesPlanning enterprise resource planning) originated in manufacturing, and later in other industries also new development. ERP to different departments within the enterprise information integration in a unified system, allowing different departments of the staff to get the complete information. Its unity can bring many benefits to businesses: reduce errors, increase speed, improve efficiency, more complete information channel. Thus enterprise employees and managers to better understand the current state of business operations of enterprises to make better business decisions.
ERP application in China for nearly 20 years to promote, as an advanced management ideas and tools are widely recognized, and many firms to get returns from the application. ERP connotation is the maximization of enterprise efficiency, and from this perspective, MAM is consistent with the ERP.
(1) several models of domestic and foreign MAMContent Library Management: MAM basic form. Objective is to rescue and video and audio data stored on the video, audio and other related data sorting and classification of the text file and the data were centralized management of information to facilitate the preservation and reuse. TV on the application of this model is the establishment of the call can be retrieved and tape library automation management.
content sharing modes of production: With the non-knitting equipment technology to the production platform for the emergence of production models, through the network, each site can be shared non-compiled database of resources for online editing. TV on the main application of this model for network news on behalf of non-establishment.
Asset Database Management: With the modern Business management Progress, not only on content management, production requirements, but also to meet the requirements of commodity circulation. MAM both internal content management platform, production production platforms, broadcast platform and also external information dissemination, program operating platform, through the media resources around a unified planning and management, coordination between internal, external relations, effective resources deployment arrangements program production, broadcasting, exchange and so on in order to achieve demand-centric business strategy. Through various applications, and to participate in the network, on the market, customer resource management, through the flow of intangible goods market, in circulation and indirect economic benefits generated MAM added benefit directly.
(2) the application of the domestic media information systemMedia information management concept into China just a few years, it consists of a new term into the application of the fact that many TV stations:
1) 2001, the domestic first-media information management system by the China Beijing Czech Film Archive tailor-made.
2) 2003 9 months, the China Radio and TV Audio Archive Project first phase of installation work completed on schedule in May 2004, Archive, a system fully operational.
3) 2004 1 month, the largest city in television media asset management system?? Guangzhou TV Media Asset Management project is completed tendering.
4) 2004 8 months, Guangxi Television media asset management system, held a signing ceremony in Beijing
5) 2004 11 Xiamen TV News Channel’s media asset management project to complete the tendering exercise. The project included satellite contains subsystems, news subsystem, production subsystem, asset management, broadcast subsystems
6) 2004 11 monthly State Sport General Administration of media asset management system through a comprehensive Test Acceptance.
7) 2005 1 month, Shenzhen Radio, Film and Television Group media asset management system test run. (Continued)
Continued next: Analysis of media asset management system and its development (under) [Key words]: Video and Audio  Radio and TV  Media Asset Management System Comment Large  In  Small
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