Business Media

Search Engine Optimization for Small Business – What Spiders Like!

Gail Bradley

What Spiders Like!David Fishman an expert at Search Engine Optimization for Small Business uses the following anolgy when describing how a Search Engine Spider crawls a website.&ltimg src=”http://tbn3.google.com/images?q=tbn:nLGH1MyJuc9vIM:http://www.dreamstime.com/cartoon-spider-clip-art-thumb3234401.jpg”&gtWhen the spider hits a site and enters a page it’s like a blind person entering a room. You have to tell the spider what it “sees.” You must tell it this is a site about your product. The best way to do this is not only supply the spider with relevant and fresh content that employs keywords based on word research, but to place additional clues for the spider to discover. These additional clues are things like:

Page title Meta descriptionHeader tagsFile namesImages named with relevant words and alt text tabsWhen Doing Search Engine Optimization for Small Business, these, coupled with the most critical element, content on the topic, are a powerful combination.&ltu&gtPage Scrapes &lt/u&gtKnowing what the spider sees when it encounters your web pages is critical. Following are simple steps for determining exactly what the spider sees upon encountering your pages.Go to the page you want to scrape.Select all by pressing Ctl A, copy the selection into a buffer with a Ctl C.Open a text editor such as word pad – not a word processor.Copy contents into the text editor by pressing Ctl V.Review what you see.Will the content in the text editor convey to the spider what the page is all about?David Fishman has spent his career developing customer acquisition programs for the new media space. His company specializes in Search Engine Optimization for Small Business. He is a co-founder of CastleWave and involved day to day with sales, marketing and operations. Prior to CastleWave, he was the CEO of uPlayMe Inc. a Web 2.0 Music and social network where he took the product from ideation to over 1,000,000 downloads in less than 6 months. Previous to uPlayMe he was a Director at WRP Inc. where he co-founded the New York City Office. WRP Inc. is the media and interactive arm of Denver based Belcaro Group Inc., who owns ShopAtHome.com. Fishman was responsible for developing strategic business plans for ShopAtHome’s diverse digital media businesses and identifying emerging growth opportunities for the company in the digital realm. Specifically Fishman pioneered the acquisition program used by ShopAtHome.com to generate over a hundred million downloads that powered a multi million dollar online business today.Before assuming his position at WRP, Mr. Fishman was Vice President of Business Development with iLead Media, where he was responsible for developing an international call center and lead generation business. His responsibilities included finding new domestic interactive acquisition opportunities. iLead was acquired by Think Partnership (THK on Amex).Prior to joining iLead Media, David Fishman was co-founder and vice president of Business Development for Karizma Media Solutions. Karizma Media was founded in 2000 as an email delivery technology company. Its client list included FingerHut.com, Ask.com, and Johnson &amp Johnson. Karizma’s technology was acquired by J. Scott International a research firm in Pennsylvania.David Fishman is a frequent contributor to publications and speaks at industry events. Fishman Graduated from The George Washington University with a BA in Philosophy, where he played Division I Varsity Soccer.If you would like more information on Search Engine Optimization for Small Business, then you can visit CastleWave at the link above.

Gail Bradley writes regularly about webmasters related topics. I hope you enjoy this article.