Undercover Videos – Balita Media Sales Manager Gary Escarilla Lies about the Newspaper’s Circulation
Balita Media News
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Los Angeles – On November 1, 2007, Gary Escarilla, the longtime Sales Manager of Balita Media, conveyed to a private investigator posing as a potential advertiser that Balita distributed 80,000 copies on Saturdays and another 60,000 on Wednesdays. He reinforced his sales pitch by boasting that Balilta’s circulation was audited by Certified Audit.
However, court records show that Balita Media never even hired Certified Audit, ever. That was a total lie.
The video provides an air of confidence and assurance that would provide the prospective buyer of advertising an impression that everything he said about Balita was really true. Escarilla’s circulation figures were total lies. Court records show that Balita’s circulation was never more than 25,000 papers were printed and circulated.
Gary Escarilla’s can’t stop lying. Indeed, a bad habit is hard to break. In a deposition held on July 14, 2009, Escarilla testified under oath that he didn’t know the amount of newspapers Balita Media delivered. He also testified he didn’t know their advertising rates! He is sales manager and does not know these things?
Obviously, he was telling a big lie. It wouldn’t take a rocket scientist to figure out that he was avoiding the truth, and he’s not afraid of lying under oath. How can he be a Sales Manager of a newspaper not know the very basic information of the newspapers circulation and advertising rates? Didn’t he commit to his own memory that he tried to increase the real number of Balita’s distribution during a sales pitch 2 years ago before hand?
We should not be surprised if he lies again and again. After all, we can only expect much from a big liar like Gary Escarilla of Balita Media.
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Balita Publisher Luchie Mendoza Refuses to Support Lying Sales Manager
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Deposition testimony of #1 Filipino American Newspaper Publisher Luchie Mendoza confirms that she is the business leader with integrity. While Balita Media’s long time Sales Manager Gary Escarilla is a chronic liar to potential advertisers (see related story >>) and even when testifying under oath in a deposition, Number One Superstar Luchie Mendoza does not lie, even if she must abandon her long time sales manager in the process.Asian Journal Publications has a pending lawsuit against Balita Media alleging Mendoza’s paper has been lying for years about their circulation numbers. Asian Journal also contends they are number one.
Amazing, in our view, Gary Escarilla testified under oath in his deposition that he has no knowledge or recollection regarding the distribution levels of Balita Media. How can a sales director of a newspaper not know the distribution levels of the newspaper he is selling advertising for? It must be a lie.
Escarilla also testified that he does not remember ever participating in sales meetings at Balita Media. However, #1 Super Star Mendoza testified in the same case that Escarilla actually holds sales meetings at least once a month.How could any sales director never participate in a sales meeting?
Mendoza will have no part of Escarilla’s absurdity. We applaud Luchie Mendoza for her unceasing honesty. That is why she is Number One!
Escarilla testified under oath that he didn’t remember ever talking to Luchie Mendoza about the amount of newspapers distributed. However, Mendoza testified that Escarilla’s responsibilities include actual distribution of newspapers. T.V. starlet Janelle So also testified that she participated in sales meetings with Escarilla in attendance where the false 80,000 circulation figure was discussed.
Escarilla testified that he does not know Balita’s advertising rates of the last four years. Number One Superstar Luchie Mendoza would not lie to support Escarilla. She is always truthful and cannot lie. She testified Escarilla actually makes determinations of advertising rates and discounts.
It only makes sense that a sales manager of the number one Filipino American paper would know the advertising rates and has discretion to change the rates. How could he sell advertising for the #1 Superstar Luchie Mendoza’s newspaper otherwise?
Hats off to Luchie Mendoza. She can sell newspaper advertising and maintains her integrity. She would never lie, even when her sales director seems to be unable to tell the truth.
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Content terms: gary from marketing department of balita newspaper |