What Social Media Tool is Best for Small Businesses
Wes Towers
If you are a small business owner who has not started using social media as part of your marketing efforts, then maybe it is time that you begin. However, from the outside, you might think that going this path is not worth the effort. You can see that while a lot is going on in social media sites, people seem to be making a mess out of them. Although this might look dismal in your end, if you really know how to use social media to your advantage, you will be able to gain a lot from it.
So, if you are planning to include social media in your marketing plan, it is best if you will see what other entrepreneurs like you think of it. This is especially if you would like to try the type of social media that is already trusted among your peers.
In a recent online poll conducted by Marketing Blagger, it was found out that blogs are the most popular kind of social media that small business owners use to market their businesses. Sixty-seven percent of the respondents said that they prefer blogs over other types of social media.
Business networking site LinkedIn came in next getting 55 percent of users. A lot of entrepreneurs are turning to this kind of marketing because the recession has made it critical for them to start new connections. This social media platform has proven to be quite helpful when it comes to looking for recommendations, developing fresh partnerships and even going exchange of services and goods.
Forty-eight percent of the respondents favoured Facebook for their social media marketing efforts. Aside from providing the same advantages as blogs and LinkedIn when it comes to establishing meaningful relationships, Facebook and other social networking sites have chat features that allows for better emotional investment. Because Facebook is also a great deal larger than LinkedIn, it also has a longer and wider reach, in terms of audience.
Other kinds of social media gathered 39 percent of votes in Marketing Blagger’s poll. Lastly, this is followed by Delicious, which got 30 percent of the respondents’ favour.
If you have little or zero experience when it comes to using social media as part of your marketing efforts, then the top three kinds of social media picked by the entrepreneurs who participated in this online study would be the safest bets for you. However, you still have to do some research on what is the best approach to take, so that you will find that doing social media marketing is worth your every time and effort.
For more information on Melbourne marketing as well as graphic and web design, be sure to click on the link provided in the resource box below.
Melbourne graphic design expert, Wes Towers is owner of Omnific Design. Omnific Design specialise in graphic design, branding, web design and marketing. We work with a variety of business owners in Melbourne, Victoria, Australia. For more resources and even free ebooks, go to http://www.omnificdesign.com.au/.
